Our team, Charming Italian Travel by Valentina Mortarotti is dedicated in organizing individual events throughout Italy. Everyone is special and has different needs and specific interests and that is why each client to us is unique! For this reason we create each time a tailor made itinerary to fulfil each persons dream voyage!

Our event start by selecting the perfect hotel in accordance to your wishes, and most importantly the best guide who can interpret your desires and expectations for each tour and visit. Our guides have the experience and knowledge needed to handle each person individually and show them the “must sees” of each city as the “secret corners” unknown to tourists. The guides live in and love the city they guide and who better than them can show and explain the marvels of each region by visiting sights that are normally off limits to normal visitors and reserving the best local restaurants. For our transfers we have top drivers and the finest cars and private boats that with their thoughtfulness can show you the first taste of each town and islands while cruising in the most comfortable way. All our cars and boats as drivers are licensed to carry passengers professionally and insured so you can rest assured.

For the most discerning clientele we can book private jets, visit the Vatican Museums & Sistine Chapel privately or in Venice savour how it feels to live in a private noble palace on the Grand Canal. For those who have refined tastes we can arrange special wine tastings in wineries closed to the public or in castles. For those who love a real cuisine we can coordinate cooking lessons in the various regions and in the most fascinating homes. If motors are your passion we can rent a Ferrari, Porche, or Lamborghini. Delight in a Prosciutto, Culatello, and Balsamic Vinegar tasting in Parma or see how the famous Parmigiano Reggiano cheese is made. If your dream is to find the perfect perfume and sent created for you that is in harmony with your skin, in Milan or Florence, we can do it. We can reserve a personal shopper available for you and who is able to open up stores exclusively or offer you her buyers discount. If you want to be a Top Model for the day Milano is the place for you. For those who love hiking, biking or horseback riding all you have to do is ask.

Understandably every client will be followed by one specific person of our office from start to finish and most importantly during their event they will have his or hers cellular phone number in order to give a 24 hours assistance and best possible service. Our strength lies in the care in the creation of itineraries, choice of our guides (specifically chosen for families, couples, and singles) and personal attention to all our clients. Our offices are open seven days a week and with our cellular phone numbers we are available 24 hours a day.

Your choice makes a difference and that is what we count on!



Valentina Mortarotti was born in Torino on December 4th 1974 from a historical Italian family. She graduated from the Ada Gobetti Marchesini Institute in 1994 as a Chemical - Biology Laboratory Technician. After pursuing a career in her field, working for an international cosmetic company, she decided that it was not her true ambition. Having always had an passion for food and wine she attended several cooking courses and wine tasting lessons in her region and throughout Italy. She also loved to travel especially to the United States where she perfected her already fluent English. She was amazed by the American culture, their friendliness and their appreciation for art and love of Italy. With a couple of friends in 1999 she decided to change her line of work completely and start a travel agency specializing in Italian travel for an American clientele. Her true calling became organizing trips from the selection of hotels to the creation of interesting itineraries, finding excellent guides, drivers and activities to propose the Italy that she loves and all that it has to offer. From a simple idea the agency was born and Valentina found her perfect job. In June of 2007 despite of the success that she had with her friends, she decided to open up a company on her own, Charming Italian Travel by Valentina Mortarotti, in order to unspoil her vision of organizing each trip by paying personal attention to all the details and being able to ensure her philosophy from start to finish. Her aim is to create the best possible journey for each individual client by hand picking all the venues and people she collaborates with, in order in satisfy her clients request. In her modesty, she credits her team as being her success since they speak a perfect English and are not only very knowledgeable but adorable with clients, as she puts it, but that it is also her secret and that's what comes through when clients experience Italy through Charming Italian Travel by Valentina Mortarotti.